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Small firms are probably aware that there are laws regulating the handling of data, but they probably assume that these apply only to larger firms and that they are too small to have any data that is worthwhile or protected under state/provincial or federal laws. Think again. Data protection laws generally worry about the content…

 Statistics are showing that each year over 50% of small firms are victims of a cyber attack or data breach. Why does this matter? Most smaller firms have not prepared business continuity plans to keep their IT infrastructure going in the event of an attack. Failing to do so often leads to the failure of…

Don’t steal. It isn’t nice. And… it makes you extremely vulnerable you security hacks if you “steal” software packages. Smaller firms often will use unlicensed software packages to save money. This is especially true if they only need a program for a specific task. Aside from the legal and ethical issues involved here, there is…

From the political world to the corporate, all we hear about is hacking, hacking, hacking. Everyone gets hacked, data is stolen, etc. So, the cry goes up for better security protections for everyone’s data. Firewalls, virus software, etc., etc., etc.   Want to know one of the best ways to protect your data? Train your…

When small business managers think about their IT infrastructure, they think about their employee’s mobile devices, cabling, Wi-Fi, laptops, a printer, and Internet connectivity. These are the basics of their IT infrastructure. However, there is one other aspect of a modern corporate IT infrastructure and that is an internal phone system that can connect “voice”…

One thing smaller firms and individuals are often reluctant to do is download updates to their operating systems and individual apps and programs. Why? Well, because it takes time and you have to reboot the device. Other reasons are a fear that the newest update will have a bug and cause problems. The perception is…

It just keeps showing up in the news. Ransomware seems to just not come to an end. If you haven’t heard, ransomware is a particularly nasty virus that freezes access to your data and then demands a ransom, usually in bitcoin. The worst thing about it is that once you are hit, there is almost…

So, you made it back home from the show. You’re exhausted and work has backed up in your absence. Here is where the entire investment in the show can go down the drain. Follow-up is critical. Every one of those prospects need to have follow-up. Lots of it. One contact isn’t going to be enough.…

We’re back. In the last post, we talked about building momentum toward a trade show exhibition. Today, let’s look at your efforts during the show itself. You already should have sent out a reminder the morning of the show in posts on all your social media accounts, an article on your website blog, and a…

Going to a trade show for the first time? Don’t make the mistake of viewing this as a 1-2 day discreet marketing event. Instead, view your exhibit at a tradeshow as the central feature of a much longer and holistic marketing plan that builds to the event, and then culminates in the successful post­show follow…